If you are serious about your business you need to be serious about your site’s presence on the web. People aren’t coming to your website by accident. They are looking for what you have to offer them.
Poor site design can really hurt your first impression. A professionally designed web site (or web page) can influence how many site visitors you get and how long they stay on your site.
Graphic design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you. If your site takes too long to load, nearly 40% of your potential customers will simply give up and go somewhere else. Just something as simple as keeping up with the current site design standards can increase your traffic a great deal.
So to answer your question, yes design is important and here’s why.
- Trust in seconds. Trust is extremely important. This is where your sales come from. Trust. This trust is the most crucial part of your first impression there is. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience. You will have your visitor committing to your company, purpose, proposal, character, plan or whatever it is you are selling, in just seconds. If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
- Brand awareness. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. The more people see your brand in a positive and professional light the better your overall impression is going to be.