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8 ways you can improve your digital marketing without placing ads

8 ways you can improve your digital marketing without placing ads

Digital marketing is more than just placing ads. Its a lot of things, changing as rapidly as the internet does. Yet, its still somehow easier and less expensive for small businesses than traditional advertising.

1: Define your brand

The first step to a successful marketing plan is defining your brand. Are you the new kid on the block or a veteran in your industry? Who do you serve and how can you best serve them? What are your values, mission and personality traits? These are all questions that need to be answered before you set off on creating any type of digital campaign.

2: Define your goals

Before you can develop a plan and set goals, you need to first define the problem. If you're reading this article it's likely because there is something about your business or brand that isn't working as well as it could be. You may feel like your marketing efforts are in need of an overhaul, or perhaps you want to focus on building a stronger social media presence for your business.

Whatever the case may be, we recommend taking some time with this step before moving forward into defining solutions by setting goals. The reason is simple: without knowing what you want to achieve (or solve), how will you know when success has been achieved?

Your goal should not simply be “to make more money” or “get more customers” — instead, focus on specific outcomes that align with these broader objectives. For example: if one of your company's main goals is improving sales leads and customer retention rates, then what do those numbers look like now? Knowing where things stand now will help inform decisions down the road about where they could go next year or beyond!

3: Create a website that tells your story

A website is the hub of your online presence. It's where people will go to find out more about you and what you do, and it should be optimized for search engines so that people can find you when they look for products or services in your field. A well-designed website tells a story about who you are, what you do, and how awesome it is to work with you.

4: Optimize for conversions

  • You can use a tool like Google Analytics to track how people interact with your website and identify areas of improvement.
  • You can test different versions of your site, including the copy and images on each page.
  • Once you've identified an issue that's causing conversions to drop, you can use data from your site to create content that gets more traffic and leads.
  • You can run tests on different versions of the same page to see which performs better (for example, compare two headlines or call-to-action buttons).

5: Create content people want to consume

  • Make sure the content is relevant to your audience
  • Content should be informative, entertaining, or both
  • Be creative!
  • Ensure your tone and voice is consistent with your brand

6: Be a thought leader in your industry

  • *Be a thought leader in your industry.
  • *One way to do this is by curating content on websites like Medium, LinkedIn Pulse and Twitter. For example, you could write an article about how the digital landscape has changed since the first day you began working in your field. Then share it on social media with a link back to your website or blog. You can even apply for guest post opportunities with other companies' blogs and publications if you have something original that would be valuable for their readership.

7: Use the correct social platforms for your audience

Social media is a great way to connect with your audience and get them talking about your business, but it's important to know which platforms are best for what you're offering. If you're selling an e-book, for instance, using Facebook won't be as effective as using Twitter or YouTube.

In order to find out which social media platforms will work best for your business, you need to first understand who exactly the people in your target audience are. Are they young professionals? College students? Moms? Once you know this information about them, pay attention to how they use social media so that you can pick the right network based on their habits and preferences—and not just yours!

If one platform isn't working well enough for your brand or campaign (or if there simply isn't any data available yet), don't worry! Remember: there are plenty of other sites out there that might be better suited than others. Don't limit yourself by sticking with only one channel at all times—instead try using multiple platforms together like Facebook Ads Manager alongside Instagram stories!

8: Go beyond just ads and optimize for organic traffic

  • Increase your organic traffic using SEO.
  • Use keywords and links to increase searchability.
  • Use social media to build your brand, which in turn can increase your search engine ranking.
  • Learn about setting up your analytics, so you can track all of the results from digital marketing efforts.
  • Use long-tail keywords instead of single words that may aim at the wrong audience or not be relevant enough to convert users into customers.
  • Define who exactly you're targeting with each campaign and use this information when creating content that will appeal directly to them


We hope that we’ve introduced you to the world of digital marketing and given you some helpful tips about how to get started with it. Digital marketing is an incredibly valuable tool for businesses, but it does require a significant investment of time, energy, and resources—especially when you have no idea where to start. Still, if you educate yourself about the field and invest in quality campaigns and strategies, digital marketing can be a great way to reach a new audience.

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