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How can your website make your job easier?

How can your website make your job easier?

You might think your website is just an online brochure, but it's so much more than that. A good website can help you work less hard, sell more products and always look professional in the eyes of your clients.

People are in a hurry but want to fix their own problems.

The Internet has made it easy for people to solve their own problems. You can do everything from pay your bills and return items to book a flight or get your car fixed on the web. People have become more comfortable with technology, and they want to use it when possible. According to a study by marketing firm Forrester Research, 76% of consumers prefer self-service options over calling tech support because they don't have time or patience for human interaction (especially when there's no guarantee the person on the other end will know what they're talking about). In fact, 48% admit it takes too long for them to get answers from customer service reps—and 23% say they've been hung up on by call centers!

People like feeling in control of their own destiny, which is why you should build your website so that customers are able to fix common problems themselves. Make sure you provide clear instructions on how they can do this quickly and easily so that they feel empowered rather than frustrated.

People like to get information from their own sources

It's not just that you're providing information about your business that people can use. It's also about how you provide it.

When someone goes to your website, they're probably searching for one of two things:

  • Something specific, like "how to make an omelet" or "cheap cots", or
  • Information in general, like "what are good restaurants" or "where can I buy a cot". If a visitor finds what they want on your site, there's a good chance they'll be satisfied with the experience and return again later on. But even if they don't find what they need immediately—or ever—they'll see that you have useful content available and will be more likely to trust any future content from your site as well as any other sites that have similar information posted by experts in their field (like yours). This is especially important because so much of what we do online is based on referrals from friends who tell us where to go next based on their personal experiences; when someone visits your website and sees all the helpful content there (with links back out to those other sites), it shows them that others recommend those sources too!

As an added bonus: people who feel like they've experienced something themselves tend not only enjoy themselves more but also take action afterward (whether buying something at full price versus using coupons). In other words: caring about yourself means caring about others too!

Self-service allows you to help more people, solve problems faster, and sell more goods or services.

Self-service helps you help more people, solve problems faster and sell more goods or services.

Self-service allows your customers to get in touch with you easily by using an easy to use interface on your website. It's easy for them to find what they're looking for and make a purchase without waiting on hold or having someone else do the work for them.

For example, let’s say you are a plumber who uses self-service software to book appointments online via Zoho CRM and Zoho Projects (you can read about how we used both of these tools here.) Your customer can search for “plumbers” in their area and see all the available ones in their town sorted by distance from their location as well as price per hour so that they can choose which one fits within their budget. They will then be able to request an appointment time on your calendar so that when it comes time for service there won't be any delays due to miscommunication between parties involved because everything was done ahead of time through an automated system that allows no human error! This not only saves time but also improves efficiency because everyone knows exactly where they need go at any given moment throughout each day instead of having multiple people working off different schedules while trying not forget anything important along the way."

If you don't have self-service on your website, customers will go somewhere else for it.

If you don't have self-service on your website, customers will go somewhere else for it. The good news is that this doesn't have to be a bad thing! By using the right tools, you can turn a negative into a positive—and actually make more money.

Here are some of the places your customers may go if they don't find what they need on your site:

  • Competitors' websites
  • Forums and support sites (e.g., Apple's Discussion Boards)
  • Search engines (e.g., Google)
  • Friends who know more than you do about what they want/need/like/etc. (e.g., friends who read books)

You probably already have a lot of the content you need for self-service.

You probably already have a lot of the content you need for self-service.

Knowledge-based articles, FAQs and help desk content are a great place to start. You can use your website analytics to find out what people are searching for and reading so that you can increase their usefulness by adding new articles on topics they’re interested in.

https://youtu.be/9DDbzXV9bWs

Content should be easy to find with a simple search and a detailed table of contents.

Make it easy for your readers to find the content they want by providing a detailed table of contents. They should be able to see this from every page on your site, and they should be able to use it to navigate between pages based on their interests.

Additionally, if you have a lot of content, you might consider adding an alphabetical index as well as a chronological one. This way, readers can quickly go straight to what they need when they can't remember which page has the information they want.

Your website's table of contents should also be easy for you to update alongside new posts or pages; this will save time later down the road when someone comes along with a suggestion or correction that needs implementing quickly in order not only on desktop but also mobile devices!

Great self-service on your website means your customers can help themselves easily, which allows you to accomplish more while working less hard.

Great self-service on your website means your customers can help themselves easily, which allows you to accomplish more while working less hard.

  • Customers who are able to find the answers they need themselves will be more than happy with the experience of using your website and are likely to recommend it to others.
  • Customers who solve their own problems feel like they've achieved something and will be far more likely to trust you in the future.
  • Customers who find what they want quickly will appreciate how easy it is for them, which is a good thing for everyone!
  • Customers whose issue gets solved without having to call or email will also be delighted—and that's always a win in anyone's book!

Conclusion

We hope this article helps you understand the importance of self-service on your website. We know it can feel overwhelming to think about adding new features to your site, but we’re here for you! If you have any questions about how to start implementing these ideas or need help with other aspects of your business, give us a call today.

 

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