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how digital marketing influences customers

how digital marketing influences customers


Digital marketing is a more significant strategy to reach your customers, whether they are B2B or B2C. As the number of people who use the internet has grown, so have the ways that marketers can connect with them. If you want to sell online, promote your business online, and build a brand online, digital marketing can help you achieve those goals. Digital marketing includes many different types of activities: search engine optimization (SEO), email campaigns, social media marketing, and more. In this article we'll focus on the most popular types of digital marketing channels and how they influence consumers' buying decisions

What is digital marketing?

Digital marketing is a term used to describe a wide range of marketing activities that use digital technologies, such as the Internet, mobile phones and other personal computers, to engage consumers in an interactive experience.

Digital channels are intended to be flexible and inclusive; the term "digital" has become an umbrella for all such channels. This allows for business models with greater specificity, such as mobile advertising or e-commerce.

However, this has also been criticized as making it more difficult to identify what falls within the scope of digital marketing compared to traditional categories such as direct mail or broadcast media.

Types of digital marketing

Digital marketing is the use of the internet, mobile devices, social media and other digital platforms to reach consumers.

There are many types of digital marketing:

  • Online marketing via websites or apps;
  • Mobile marketing (including SMS);
  • Social media marketing through platforms like Facebook, Instagram and Twitter;
  • Email marketing;
  • Content marketing that includes blogs, videos, infographics etc.;
  • Affiliate marketing - where you earn commission by promoting someone else's product/service;

Search engine optimization (SEO) - ensuring your website comes up on top in search results when people search for relevant keywords related to what you do; Pay per click advertising (PPC) - paying Google or other search engines each time a user clicks on one of your ads from the SERPs; Video Marketing which can be done through pay per view or pre-roll video ads on YouTube or other video-sharing sites; Blogging about topics related to your business so that people will find it when searching online for specific information related to those topics such as "how do I make easy money from home?";"Influencer Marketing" which involves engaging with thought leaders who have large followings in order for them to promote your products/services.

How digital marketing influence consumers buying decision?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies such as mobile phones, display advertising, social media, search engines and websites. Examples of digital marketing include e-mail marketing, search engine optimization (SEO), social media marketing and online banner ads. When you are making a purchase decision to buy a product or service, you consider several factors. Digital Marketing has become so important for companies because it helps them engage with their customers on one hand and also allows them to target their potential customers on another hand. Here we will discuss how different types of digital marketing influence consumers buying decision?

There are more types of digital marketing than you think

Digital marketing is a broad term that encompasses many different types of strategies. Some examples include SEO (search engine optimization), email marketing, social media marketing and website design. Each type of digital marketing can be used to reach your target audience in ways that traditional methods just can't do. Digital marketing is an excellent way to promote your business as well as build relationships with customers or potential customers.


Digital marketing is what we do, and it’s a topic we take very seriously. But no matter how many case studies or best practices you read about, it’s often difficult to tell if your efforts are making a difference until you hear back from customers in person. As we’ve seen here today, digital marketing can have a huge impact on the way people buy products and services as well as their overall experience with brands they love.

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