Tell people what problem you solve instead of how qualified you are. » UI/UX Web designer :: Jestelite

The JestElite Blog

Tell people what problem you solve instead of how qualified you are.

Tell people what problem you solve instead of how qualified you are.

The truth is people don't care about your qualifications.

The truth is that people don't care about your qualifications.

They're happy to see you have accolades and degrees—it's great to have those. They make you look good. But people don't really care about them because they're not the most important thing when it comes to making a decision. What people care about are the problems in their lives, and how you can solve those problems. In fact, it might be more accurate to say that they aren't thinking in terms of “qualifications” at all; they're thinking in terms of solutions to their problems. People want answers to their questions. They want solutions for what's broken or missing in their lives right now—not a certificate, or huge letters behind your name on a movie poster (sorry, actors).

People buy solutions, not products

Here is an example: Instead of explaining what solution they are providing, they go on to talk about themselves. People that are looking for a specific solution don't care about "who they are" at this point. Just tell people what you do to solve their problems! Later, you can feed your ego and talk about yourself.

real world example

"Starting a business right begins with a registered agent—so that’s where we began. We started our journey opening offices in every state, growing into a national registered agent service. This gave us the ability to better protect your privacy with use of our business address on your public documents. So we started filing these docs, expanding into business formation and compliance. We began developing free legal forms to provide extra support after formation. We even began buying our own buildings, allowing us to add more privacy-focused services, like mail forwarding and virtual office."

Your website should help people understand their problems and your solutions to them.

Your website should help people understand their problems and your solutions to them.

If you’re running a business, you need to take this approach on your website. Most companies think they need to tell people how great they are at solving problems, but that’s not true. Instead of telling people that you can fix the problem, tell them what the problem is first. Then, explain how to solve it with your product or service.

Stop talking about yourself.

The solution is to stop talking about yourself.

Instead of thinking, "I need to prove that I'm qualified and credible," think, "I need to prove that my solution will help people solve a problem."

You can do this by focusing on the benefits of your service or product.

For example: Let's say you're selling dental floss. You could talk all day about the patent-pending nano-fibers in your dental floss and how it's made out of 100% recycled materials, but don't be surprised if customers aren't jumping for joy over that information. Instead, focus on how your product can make their lives better: ‘Tired of getting food stuck between your teeth?'

Solving your customer's problems should be a huge part of your success plan.

There are a few things you should consider in order to showcase how your product is best suited to solving your customer's problem.

  • What problem does your product solve? Start by looking at the most important functions of your products and ask yourself what is this product's primary job? If it’s a chair, what is its primary purpose? From there, work backwards; if it’s meant for sitting, then its purpose must be comfort. And if it’s meant for comfort, then its primary function is to create engagement between the customer and the product – in this case: making people feel comfortable when using the chair.
  • How does your product solve this problem? Once you've identified what problems your product solves, explain how. In our example above: Comfort is achieved through ergonomic design and high-quality materials that make users feel supported while sitting down, but doesn't sacrifice mobility or style. For a more specific example, look at Herman Miller's Aeron Chair which was designed to provide support for workers who sat in front of their computers all day. To answer why their chairs offer superior comfort than competitors' chairs, they did extensive studies on human posture and body movement while seated which helped them isolate features that would help achieve optimal comfort (like adjustable armrests).

From there they developed new technologies that would improve on existing office furniture designs like breathable mesh backsides so users wouldn't get sweaty sitting at their desk during long hours.

Recent Posts

Creative Website Designs

Unique Site Design Doesn't Have To Be Bad

open for business. How branding speaks for your company when you are not around.

Your brand speaks for your company when you are not able to.

Work Less

How can your website make your job easier?

AI Website Design Ideas Photography

AI Webdesign - Some of my personal favorites

Creative Website Designs

Unique Site Design Doesn't Have To Be Bad

open for business. How branding speaks for your company when you are not around.

Your brand speaks for your company when you are not able to.

Work Less

How can your website make your job easier?

Contact
Get in touch.
605 N Hydra PL #A, Post Falls, ID 83854
+1-509-262-8622
Mon–Fri: 09:00–5:30