The JestElite Blog
Which is the BEST Digital Marketing Strategy?
Digital marketing isn't easy. And nowadays, even those of us who do this for a living are wondering how our skills will translate in the near future. Will SEO be more important? Or is SEO not as important as it once was? What about Facebook ads or social media marketing? Is that a good use of money in 2022? And what about content marketing and email marketing campaigns? Here's what we think:
Search Engine Optimization (SEO)
Search engines are the most popular online way to find information, and SEO is a strategy that helps you optimize your website for search engines. It’s also known as organic or natural search engine optimization because of its focus on providing useful content and building relationships with other websites in order to rank higher in search results. This is the most effective strategy for lead generation because it allows you to reach the right people at the right time with relevant information about your business.
For example: A potential customer searches Google for “best digital marketing agencies near me”, then clicks on an ad that leads them straight to your website where they can learn more about what digital marketing services you offer (and hopefully convert). If you don’t have an optimized version of this landing page yet, now would be a good time!
Social Media Marketing (SMM)
Social media is a great way to connect with your customers. Whether you're opening a new bakery or just want to share some photos of your latest product, social media can be the perfect way to tell people about it.
It's also important to use social media to build trust and relationships with your audience. This will let them know that they can trust you as a brand and give you an opportunity to show off what makes you unique or different from other companies who sell similar products/services in the market.
You should always remember that when using social media for marketing purposes, it's important not only have engaging content but also create meaningful interactions between yourself and others through comments, likes, retweets etcetera too!
Search Engine Marketing (SEM)
In search engine marketing, you bid on keywords in the search engines and pay when someone clicks your ad. You can also target specific audiences based on their interests, location, etc., and you have more control over where your ads appear.
One of the most important factors for choosing SEM is cost per click (CPC). The higher the CPC, the more expensive it will be to advertise with that keyword or phrase. If you're new to SEM, start with a broad topic like "marketing" or "digital marketing" so that your ads are more likely to appear above those from competitors who might have been advertising for longer.
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising is one of the most expensive ways to market your business online, but it can also be the most effective. PPC campaigns are easy to setup and can get results quickly; they're useful for testing new keywords, new markets and new products or services.
Once you've done some research into your target audience, you'll have a good idea of what words they use when searching for products like yours. That's where your keyword list comes in: You'll want to create an exclusive list of relevant keywords that describe your products or services as well as possible. When people search these terms, they see paid ads at the top of their search results before organic ones—and if someone clicks on these ads (which cost money), then Google sends you a bill!
Affiliate marketing is a performance-based marketing strategy. Businesses can promote the products and services they offer, but they don’t have to do all of the work on their own. Affiliate marketers promote products and services on behalf of businesses and develop a relationship with the business in order to create trust and credibility with potential customers.
A key advantage of affiliate marketing is that it’s cost-effective for both parties involved: for businesses because they get new customers through someone else’s efforts; for affiliates who get paid when someone clicks on one of their links or makes purchases from them. Since affiliates are getting paid based on performance (e.g., sales), this also means that it could be an extremely profitable strategy if you find something you like doing!
Email marketing is the most effective and affordable way to communicate with your customers. Email has a 40x higher ROI than social media and a 3x higher ROI than other online advertising channels. You can start small and grow slowly, while still seeing results quickly.
For example, in Q4 2018 alone, companies that used email marketing saw an average of $37 per unique open rate (UOR) compared to just $1 UOR for social media. These numbers can vary widely depending on industry and purpose but they clearly show that email is more efficient than other channels when it comes to lead generation.
As with any digital marketing strategy, you should have a clear idea of what your goals are before starting an email campaign so you know how much time or money you should invest into it. This will also help determine which strategy fits best for your business needs:
Content marketing is one of the best strategies to reach your goals. It's a broad term that encompasses many different types of content, like blogs, infographics and ebooks.
Content marketing helps you build trust with your customers by educating them on your products or services. It also helps you gain credibility in the industry by showing that you're an expert who has valuable knowledge to share with others.
The most important thing about content marketing is creating quality content that's valuable to readers—this can take time but it's worth it because it will drive traffic back to your website over time!
If you're a business owner, understanding the difference between online PR and marketing is vital. Online PR is simply managing your reputation online. It's not about promoting your company or trying to get new customers; it's about ensuring that when people do a search for your brand, they find positive information that reflects well on you and your business.
Online marketing involves trying to attract new visitors through search engines like Google and Bing—and then converting those visitors into leads or sales.
The best digital marketing strategy will depend on the business you are trying to grow.
The best Digital marketing strategy will depend on the business you are trying to grow. The best way for you to figure out what kind of digital marketing strategy is best for your company is by answering these three questions:
- What are your goals?
- What do you want from this strategy?
- How much money can you afford to spend on it?
If you’re looking to boost your business’s digital marketing efforts, I might suggest starting with a solid SEO strategy. This will give your company visibility in search results and get you on the first page of Google. You can then use this momentum to build an email list, which will provide several opportunities for engagement with your customers and prospects. If you need help generating leads through social media, consider using Facebook ads or paid influencer posts. Finally, don’t forget about content marketing! A well-written blog post has the potential to go viral and attract new customers—plus it will showcase your expertise in this field so that people trust you more when they find out you run their favorite store or website.