The JestElite Blog
Why use a logo mascot for your business branding
A logo mascot creates a brand image that your customers can relate to.
A logo mascot helps you create a unique brand image that customers can relate to. Your mascot should be customized based on your brand and business.
For example, the Kool-Aid Man is colourful, cheerful, and energetic. These are all qualities that match with the drink itself and make Kool-Aid memorable for its consumers. Sticking with this theme, the Kool-Aid Man’s mascot job is to break through walls and bring joy to kids by quenching their thirst in hot summer days!
Similarly, when it comes to businesses, mascots can help communicate your brand’s personality and values. Aside from creating a fun persona for your company, a logo mascot also breaks through marketing noise so you can capture the attention of your audience in an instant. It enables you to establish yourself as a unique entity in someone’s mind so they never forget about you! In addition to this, it allows you to bring more character into your brand’s message without being pretentious or condescending!
A logo mascot can create a professional, polished appearance for online businesses.
Let's face it, a logo mascot can do a lot to improve your business branding. You can use it on your website, social media and email newsletters, which will help you with SEO. In fact, you should use it everywhere! Using a logo mascot in different ways is great too—you can for example have one version for the top of your website and another version for the bottom. If you need to explain complex concepts to potential customers, you can also use your logo mascot in animations or videos to make things easier for them.
A logo mascot is ideal for startups and small businesses.
Logo mascots can be perfect for small businesses, who may not have a huge budget to spend on branding.
The benefits of using a logo mascot are plentiful. Not only is this kind of comic-book style more fun and engaging for customers, it's also much more creative than the typography used in traditional logos. It's perfect for small businesses, who may not have the budget to spend on branding. The concept is original enough that it will help your business stand out from the competition while giving you a more distinct brand identity overall.
Logo mascots can differentiate you from the competition and make you memorable.
Many companies have mascots, such as the Energizer Bunny or the Michelin Man, which are used to represent their company's core values and mission. These mascots can also be used to help a company communicate its personality and goals through the use of words and images that convey those messages in a very effective manner.
Mascots are often seen as fun, kid-friendly characters that promote products that appeal to children of all ages. They may also be seen as being cool, exciting or entertaining. However, there is no limit to what a brand mascot might look like or represent for your business. It could be a cow if you sell dairy products or an apple if you sell produce. Mascots can just as easily be serious figures, such as ambulances for hospital emergency services or police cars for law enforcement agencies.
A logo mascot will make your business memorable and stand out from the crowd.
A mascot might be more appropriate than a logo for your business branding - explore both options before deciding which is better for you.
Should you use a logo, mascot or both? What’s the difference between a logo and mascot anyway?
Let’s start with the differences.
Logos are monochrome, one-dimensional images that seem to fit on any background color. They tend to be more versatile and can function better for small businesses where budgets might be tight or resources limited.
Mascots are highly creative, fun characters that are generally used in logo design when there is a budget available to create something bespoke that really stands out when placed next to competitors products and services. Because mascots have personality traits they have the potential to capture attention more than logos - especially if they are designed well. If you’re looking to stand out from your competition then investing in a mascot could be worth it.
It’s also important to consider whether your company already has existing branding based around an image which might restrict future choices about logos and mascots for your business (this applies mainly if you already use a logo). You also need think about whether your brand represents something that would benefit from having a character created for it or not - for example some companies like Twitter use their bird as quite an integral part of their branding but Instagram don’t have an icon so these would suit different styles of branding and it would seem strange if the two were swapped around!
Logo mascots are a great way to express your brand personality, save money and create a memorable brand image.
Let's talk about personality in your brand.
There are a lot of ways to express personality in your online presence. But the brand mascot is one of those shining gems that is often overlooked.
In fact, if you work with me as a branding client, I’ll probably suggest using a mascot at least once as part of our strategy sessions. And I’m going to tell you why …