“One of the classic principles of all great marketing is to know your audience. One could almost say that it’s the most important principle.“
We really want to make sure that the time and energy you put into this is as efficient as possible. The first thing we do is identify who you are going to spend your time trying to reach. We do this by creating buyer personas. We refer back to these buyer personas as often as we need to in order to make sure the site is on target.
This is where we work on the look and feel of your branding for all your forward facing materials. That would include business cards, banners, flyers, FB ads, videos and so on.