People go online to get something. That something is either information or a product/service.
Better titles means more traffic to your site. Your website is not just your business card or a flyer. It is your sign out front of your building and the first thing you say to your prospective clients. Put yourself in your client’s shoes. What do they want from you? Chances are they probably don’t care what kind of coffee you had for breakfast or who you voted for in the last election. They probably don’t care if you are a born again Christian or a devoted Buddhist. That is what they go to church for. No, what they want from you is what they came to you for. Identify that, and then give it to them. Sounds pretty simple, but a lot of people miss this little tid bit of advice when building their site.
Your titles and content should be written for your client, not yourself. For example:
Poor title: “Our service is really fast”
Better title: “Delivered to your door in less than a week”
Titles should be more specific. Vague titles don’t work very well in searches.
Poor title: “Website improvement advice”
Better title: “10 amazing ways to increase your site’s traffic”
Watch your competition. Improve on their titles and slowly your site will gain rank.
Here are some other ways you can improve your titles:
Keep them interesting.
Use your Keywords.
Don’t make them too long. 6 to 8 words is about right.
Use words that illicit an emotional response. Words like Scintillating, painstakingly, and Brilliant!
Use words that make the reader curious. How did [subject] become so amazing this year?
That should get you started. Good titles will bring you more traffic to your site. It is not uncommon for good blog writers to spend a whole day writing a really good title. Oh and here is an awesome little hack to keep in mind when writing your killer titles.
Your title does NOT NEED to be identical to your keywords. In fact, depending on the search, it would be a good idea to just forget your keywords altogether for a moment. Just for a moment.
It’s not just the keywords in the title it’s how the title applies to the search. Did you know that when you search for items on Google or Duck Duck Go, you scan the results for what you are looking for, not for what you typed in ‘word for word’.
For example. When looking for a personal injury lawyer, you are not looking for how to books, where to study to become one, and so on. So it makes sense to have your title reflect that you are indeed a law firm; one that specializes in personal injury law. The title will not match the search exactly, but that is okay.
We want people to click the link, not just make Google happy.
Scan the search results for something you are interested in and you will see what begins to stand out. It’s not the exact phrase, most of the time, it’s something associated with that exact phrase. It might be a word, location, or a number that gets your attention because the way you scan the page is not exactly the same way you write words in to the search engine.
For a page I just made the search term is “Bible Images”. The title I actually went with is: “40+ Artistic Bible Photos :: Current and real. Taken with heart. [FREE]”
The number was added to the title, but I never expect it to be added to the search. No one is going to type in the exact number of bible images they are looking for. Breaking up the title into short phrases that emphasis an emotion is also key for these images because that is how they differ. It is not something that will be searched for, but it will help the listing to stand out in the search.
Sometimes The Best Way To Visualize What You Need To Do Regarding Your SEO Is To See It In An SEO Chart Or Infographic.
Infographics are also great items to print out and put on your wall by your desk as reminders. This one and a few others have been really helpful when it comes to my SEO. I have used all of these techniques in the past. They have all been proven to be very successful. In this SEO Chart, you have both on page and off page SEO. In addition they have added black hat techniques that you need to avoid. Sometimes the improvements to your SEO come in the way of fixing what was done wrong.
Another SEO chart I like to use once in awhile is this one:
Your phone number should be at the top of your site
Good Logo and Design. Keep colors and fonts consistent.
Have Useful content.
Make Sure Your Site is Responsive.
With Just Those Five Things You Can Improve Your Website’s Ranking.
Your website is a large part of your business. With good SEO it should easily dominate the local Spokane market. Plenty of companies in Spokane have no idea what to do when it comes to SEO and because of that, they rank much lower than they should. If you are competing with these companies it is a good thing you are reading this. It is a bad thing if you are one of those companies that has no idea what changes need to be made.
I am going to show you 5 simple ways you can improve your website and increase your site’s rank. Again, these are easy fixes.
Phone number and address
One of the first fixes to your site could be to simply add your phone number to your site. Your business phone number needs to be visible and prominent. The phone number is not so much about making it so people can contact you, but so that they know they can contact you. They need to know you are a legitimate business. Businesses that hide their number appear to be avoiding their customers.
Your logo and branding
Your logo needs to be easy to find, identifiable, and rememberable. It should also be a link back to your homepage. This is common practice these days. The site color scheme should match the logo and overall site branding. The following logo doesn’t match the site design at all.
Improve your Website with clear and exciting titles
You can easily lose your customer’s focus by not using an easy to understand headline hierarchy. Using titles like “Get yours today” and “Shop now” doesn’t help the viewer at all. Get what? What is the person shopping for? Shouldn’t that be a priority? It would be much more useful for them to write titles like “Spokane buys it’s RC cars here.” Followed up with more titles that build off of the first title. “RC Trucks for offroading.” etc. Welcome to your site is not a very useful title. The following site is not using clear, helpful titles. At least their number is at the top and easy to find.
helpful content (how can you better serve your customer)
Ask yourself, how can you better serve your customer? Your content should be an answer to that question. If you know your customer is going to want to know the difference between products, then tell them. If they want to know which one is the best, tell them that too. Just saying “shop now” doesn’t help them at all.
Your site needs to be responsive. Let me say that again. Your site needs to be responsive. More people are viewing your site on their mobile devices then they are on a desktop. They are driving by your store and then looking you up online before they get home. Is your site prepared for that? Do you know how annoying it is to bring up a site only to be able to read a sliver of it?
These five little fixes could quickly improve your site’s rank. Of course, there is a lot more involved with these site’s SEO, but this is a start. And a good start at that.
I Will Help You To Understand All That You Need To Know About Your On-Page SEO. This Is An In-Depth Introduction To On-Page SEO.
Your Site’s SEO Can Be Broken Down Into These Sections: Research. On-Page SEO. Off-Page-SEO. Social. Misc.
A very large part of your site’s SEO health comes from your On-Page-SEO. Your on-page SEO is all about the fine tuning of your pages and making sure the little things are done to gain site trust and bring in more visitors. It’s all about the core nuts and bolts of your site. For some this is the most interesting part of SEO.
I break down on-page SEO into 6 categories:
GENERAL ON PAGE SEO
There are plugins for creating a sitemap in WordPress. Sitemaps help search engines to categorize your content. Submit these to the search engines as you wish. Eventually the site will be picked up by Google, but submitting a sitemap should speed the process up quite a bit.
Speaking of which, when you change a site or delete a page for some reason, you should redirect non-existent pages to something more relevant. When you redirect use a 301 redirect. 301 is a permanent redirect.
Menus and Breadcrumbs
Try to keep your site navigation simple and logical. Straight forward navigation that is easy to figure out reduces bounce rate. If people can’t figure out the navigation they will just leave and probably never come back.
Check for Canonical links and use them when needed
Sometimes you will have two pages that are very similar or for that matter exactly the same when it comes to content. If this happens you want to tell Google or whatever search engine you are going with, which page it should consider the one to index.
Noindex your thin pages
Using your robots.txt file correctly can help immensely. Besides the security you will gain, it will help the search engines stay focuses on the content it should index rather than get hung up with login pages, and shopping carts. In addition, you may decide that WordPress pages that list your available tags and categories should also be ignored. Thin pages like that should be ignored.
Pagination should have Rel=”Next” and Rel = “Prev”
It used to be the case where people would count keywords and try to rank by having the exact percentage of keywords Google was looking for. Before that they used to cram thousands of keywords into their meta tags regardless if they had anything to do with the page or not. Now we strive to keep the site focused. Meta Tags should reflect the site’s content.
Have your keyword in the title
Your titles should be attention getting. See my post on titles and how they can drive traffic to your site. They shouldn’t be vague. They should have your keywords in them and the first one on your page should be an h1 title tag.
Check to see if you have H1 tags
Keyword in the H1?
H1 H2 tag orders
Like I just said make sure your keywords are in the titles. Your h1 tags should be followed by an h2 tag.
Use Long Tail Keywords
Long tail searches should follow your h1 title tags. What is a long tail search? A long tail search or keyword is a 3+ keyword phrase that you are searching for specifically.
Add Meta Descriptions
Word your descriptions in a way to gather attention. Using keywords and such writing them in a way that makes the reader want to know the answer to a question is really effective.
Images need ALT tags
Even your featured images need alt tags.
Check for duplicate content
Review visual design
Your site design should be quick loading and easy to understand. Modern trends are to keep the style flat and basic. You can get some attention by using font hierarchy over gaudy graphic design.
Video. Sound. etc.
Don’t try to load an image that is 1000 pixels wide into a slot that is only 250 pixels wide.
Tags to media
Schema can be used to rate products and show whether or not if they are in stock. It’s a great way to get some attention.
Latent Symantec Keywords are those that are similar to the keywords you are using. Maybe they mean the exact same thing. Like titles and headings for instance.
Silo. put content in proper categories
Too many times a website is broken down into some pages at the top level of navigation and then everything else is packed away in a blog. Consider using the SILO structure if you have a ton of content on your site.
Easily over looked. Remember to link to your content. This will help a lot the more content you add.
High quality outbound links
The quality of the link adds trust to your site. This goes for inbound and outbound links. If you link to junk sites no one will trust your site and actually they will start to avoid it like the plague.
Load times can be sped up by reducing image sizes, putting styles in style sheets, and caching elements of your site. If you have the money, switching from a slow host to a quick host can make a dramatic difference. Use CDN or content delivery network. A CDN is a globally distributed network of proxy servers deployed in multiple data centers. The goal of a CDN is to serve content to end-users with high availability and high performance. This is what Facebook does for example.
Make sure your site redirects to WWW or non WWW depending on your choice of URL.
Incorporate your keywords.
Use Mod rewrites to fix your dynamic URLS.
If your URLS look something like ‘index.asp?id=349012’ then use MOD rewrites to change them to ‘learn-SEO’.
Use 301 redirects for the pages that no longer exist.
Do you ever feel like SEO is just too complicated to ever work for you?
Well, I know how you feel. I felt the same way for the longest time.
In this post I will break down SEO and hopefully take some of the confusion out of the way so that you can use SEO to increase your website’s visibility and ranking with Google and other search engines.
Let’s start with this. SEO is simply telling a computer search engine what your content is about. In this sense SEO is very simple. It’s like you are explaining to a child what your website or post is all about.
The complicated metrics of, time spent on your site and where your traffic came from, we will leave for another time. For now, let’s just talk basics.
Organization of content and keywords
What is your content about? You can go about this several different ways. One is to figure out what to write about first (choose your keywords first). The other is to narrow down your keywords after you have chosen your topic. A lot of this depends on whether we are talking about an entire website, or a page on a website.
Pick two or three keywords and a longtail keyword phrase. A longtail keyword phrase is a specific phrase. Obviously less general and easy to target. “Lawn maintenance”, for example would be hard to rank for because it is so general. Something more specific like “How to maintain grass in the direct sunlight” would be easier to rank for.
Here are some suggestions for finding awesome keywords.
Take your main topic and enter it into answerthepublic.com. It will give you several questions in which you can pick to better narrow down your keywords.
log on to reddit and read through the topic you are researching. If you see the same question come up a couple times that probably would make a decent keyword or keyword phrase.
Google your main keyword, then scroll to the bottom of the page. The suggested search items in bold are good search terms according to Google. Google ought to know, right?
So now that you have some ideas on what to write about let’s talk content.
Content is king. If your content is not amazing people won’t share it, or link to it.
Here are some ways to make your content shine a little brighter.
Don’t skimp on content. Be thorough. Long form content out ranks short posts by a large margin. People are actually interested in reading what you have to say as long as what you are telling them something that will be of benefit to them. I will get into that later.
Layout your content in a pleasing manner. Use proper headers. Not only visually, but topically as well.
Don’t bore them with a long intro into your content. Get right to the point.
Break up your content so it is easier to read.
Use unique images here and there to help explain topics and break up the monotony.
Before you start writing, consider the fact that no one really cares what you do or who you are. They only really care about what you can do for them. Think about it. People go online and search topics for information, a product, or a service. They never go to read about your day, what you are wearing or what you had to drink last night. Save all that for social media. 🙂
If you are curious about your content and wonder if it is benefit based or not, look to see how many times you say I or we. Your focus is not on you or your team. It is on the customer. Them.
In addition your content should not be too highly featured based. It should be benefit based. What is the difference?
Features: What the item is. Benefits: What the customer gets out of it.
For example. Coffee. You can describe where the coffee comes from. Who grows it. The entire process. OR….
You can speak to the benefit: “Unwind after a hectic day with this light blend bursting with flavor as it soothes your daily stresses away. “
As you can see the difference is pretty dramatic. Which would you rather have?
remember those keywords you spent so much time dialing in? Now we are going to use them on the page in such a way as to let Google know what your content is all about.
There are several places you should mention your keywords. Don’t stuff your page with them. Never stuff your page. What you will do is use them in specific areas.
Image alt tags.
h1, h2, and h3 tags
In the first and last 100 words on the page.
I will go over titles in another post. For now, just mention clearly what your topic is. Keep it simple. You can go into more detail in the body of your content.
Links back to your content will help with your SEO and page rank immensely. You want to go about getting your links organically. Never pay for links. Paid links can sink your page rank and even get your site reported.
A good way to get links is to find blogs that write about your topic. Email the content admin and suggest your page as a source they can use on their website. Since you will be doing this a few times it helps to write up a little template that you can use to save you time.
Social links are valuable as well. Keep your Facebook page active and continue to share content with your audience. Each social media source has it’s own algorithm so it is wise to do some research on what type of post works best and so on. I have some tips I plan on sharing regarding Instagram, so stay tuned.
Using these SEO tips will help you to increase your rankings with Google, Bing and any other search engine you use. These are awesome tips to get you started and in some cases it will be all you need. If you find you are still struggling after a couple of months of fine tuning your SEO, message me. I will take a look at your site and let you know what I think is going on.
If you have any comments or thoughts. Feel free to head over to my Fakebook page and bring it up there. Let’s chat.