A good portion of medical sites out there are very clinical in how they are designed. I wanted DC of Spokane to have a more natural look that the Inland Northwest would relate to. The client and I chose a color palette that was based on the outdoors in the NW. To further give it a comfort vibe the main image is not of a patient or a chart, but of something natural; water. The overall goal was to create a pleasant comfortable looking website, instead of basing it off of the inside of the doctor’s office.