Website. Flyers. Digital Media.
Newborn Jiu Jitsu didn’t have much of a website when I started working on their site. Most of the people that knew about the school heard about it via word of mouth. I wanted to make sure that this gym was very visible so that it could be found when people searched for Jiu Jitsu in Spokane.
The reputation of the gym is seen via their reputation in tournaments and also in everything they put out for the public to see. It was important that the public saw the gym as a professional place to train because it is. But if we don’t explain that to people, they aren’t going to know.
James also needed a calendar that he could update more easily than making a new PDF file.
We chose his color scheme at the same time we built the website. Lots of colors would work, but we chose a blue color to represent a solid respected company. This isn’t one of those gyms that comes and goes in a week or two.
The flyers and ads used on Facebook pushed the envelope on design when it came to gyms that were known for MMA. These tournaments were highly focused on the sport of Jiu Jitsu and not so much on the aggressive mood of the UFC. We really wanted to attract professionals, that cared about the sport.
His website now has a calendar so that people can see what classes are available and when.
James already had a logo, so I didn’t need to mess with that at all. I made his site around this logo while adding his new company colors.