Western Christian Academy SEO
SEO is not just knowing how to change on-page SEO factors, but knowing what to change them to. In some rare cases it’s know WHEN to change them. This site was a challenge in a number of ways. It already had a ton of traffic, but we felt it could be improved. What we didn’t want to do was make a bunch of changes and lose all the people that visit the site and have yet to make a decision on whether or not to go with the school. If a parent has visited a site and is thinking it over, it can come as too large of a shock to see the site is completely different.
So we announced that some changes were coming and teased them with the new color scheme and fonts. We also let them know via social media.
Once the new site launched we began to tweak our keywords just a little to target “Christian Homeschool” instead of “Accredited Homeschool”. We have seen steady growth since.
Notice the increase in total clicks compared to the previous 6 months. We like seeing growth like that.