Mascots are illustrated characters that represent a business; your business. Mascots can be thought of as spokespersons or brand ambassadors for your company. Your Mascot design is completely up to you and what message you want to convey to your audience.
Mascots differ from other types of logos in that they represent a living character. They add personality to your brand and humanize it.
Illustrated characters add a ton of life to your brand, plus they are just plain fun!