What is SEO and how can it help your business

what is SEO?

People visit websites for one reason and one reason only. To get something. That something may be information, service or a product. Either way they are looking for something. Since they are looking, it makes sense that someone wants to be found.

SEO helps bring your site to the attention of those that are searching.

SEO stands for Search Engine Optimization.

We try to make websites easier for Google to rank by using certain techniques that range from HTML tags to improvements on a business level.
SEO is everything and anything used to get your website to rank better on Google, Bing or some other search engine.
The super strict technical details are easier to understand than the mysterious indicators that tell Google that people are happy to see your content when they click on your site in their results.
Marketability, trustworthiness and other factors all play a part in how your site ranks in the search results.
Even though I just gave you a short explanation of what SEO is I highly doubt you needed to be told. Most likely you are visiting this site already knowing what SEO is and why you need it.
The truth is you don’t want or need to know what SEO is. All you care about is your site bringing in more visitors. Am I right?
Is it rude to think that the only reason you are here on this site is because you want your site to make you more money? Absolutely not. After all that is business.
That is why I am here. That is why you are on my site.
Most designers know nothing about SEO and most developers know nothing of design. Which sucks because you need both in order to move up in the rankings like you want.
You can have all the best SEO, but if your site has crappy content no one is going to want to visit it. That also applies to horrendous site designs.

How is it different than marketing? In a lot of ways marketing and SEO are synonymous.

The goal of SEO is to increase the number of visitors to a website, and to have that website rank higher than others in the search results. Search engines like Google and Bing use complex algorithms to find the most relevant website for any given search. webopedia puts it this way:

“SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.”

SEO is simple yet complex, just like chess. Such simple moves, but incredibly more complex when it all comes together for a win.

Overall your site should be:

  • Visibile
  • Trustworthy
  • Provide For Your Customers
  • Quick
  • Attractive
  • Branded

If you look good they look good.

Companies like Google and Bing go over your site to see what it is about and then they index your site and match it up with people searching for things that your site is about. Google puts a lot of thought and a lot of effort into making sure you are finding the best results for your search.

Google would go out of business if they couldn’t tell the difference between a legitimate Website or business and a website just randomly mentioning the same keywords. This is just the beginning. How a legitimate business improves its rankings in the search results sometimes feels like playing chess with a blindfold on. And in a way you are.

You can’t tell what Google is thinking, but what you do know is that it should make perfect sense. So even though you are blind when it comes to what they are doing you are not blind to the common-sensical way people think and feel. You are, in fact, a person. If you went to a business called “The best tire store ever” and asked them if they knew what size tire fits on your car, and all they could say was “We are the greatest.” Would you trust them to put on the right tire? Probably not.

Compare that with the tire company everyone is talking about and recommending. Even if they were named Snorglefitter, you would much rather have them change your tires than that other company. Right? They sound much more branded too, which is also more appealing than generic company and domain names. SEO is the same way. A ton of common sense is involved.

As is with a lot of other skills the concept is easy the application is tough. That is where we step in. We can get your site the SEO it needs. Honestly, if we take a look at your site and determine we can’t be of help to you, we will respectfully let you know so you don’t end up wasting your time. Most of the time we can help a lot. For example, take a look at the stats for the Snippy account we worked on. The Snippy project