We listen to what your needs are
We take the time to understand what your logo purpose is, what you want to get out of your logo, and who you are trying to reach. As you can imagine there is a large difference between a logo for a tech company and a sports team.
We show you three different ways your logo could be done in general. You might see an elegant version next to a minimalist version, or even a retro styled logo to compare the others with. We ask that you provide us with some feedback on the logos, which ones you like, which ones you don’t. Why you like them, or what you would change about them. From there we move on to round two.
We started with three different styles. Retro. Elegant. Modern.
Round two is much like round one except now the three different logos all have something in common. Maybe you liked an element in the first version, so we keep that element and offer three more different ways of seeing that logo come to life.
We made a lot of progress on the first draft. This time around we focused on the gear with three different style options to choose from.
The final round. This is where you will usually see your finished logo. We will have fine tuned the logos by this stage and typically one will work better than the others. Throughout the process we will offer whatever advice we can to help guide you through the process. In our opinion one of the logos will work better than the others and we better be able to explain why that is.
Being an engineering firm it makes sense that the gear looks like a blueprint, or computer draft.
LaunchedIT, a web development firm in Spokane, had us do some work for Johnston Engineering, one of their clients. The client needed something that conveyed business in a definite way. There should be no guess as to how serious they are about their business. This is exactly why we started with the color combination of a muted blue and white. This would make the logo and site appear clean. In addition would be to make sure we had enough white space to help the text and logo pop. The font pairing was the next item for consideration. They had to be interesting, look like a technical firm and be easy to read. From here we started hashing out some ideas for the logo.
This is the method we used to develop Johnston Engineering’s Logo. Once we have the elements for the logo the company branding is much easier to understand and work with.