Freelance Design with Jestelite LLC

Newborn Cascao UK Team Logo

The logo for the Newborn Jiu Jitsu UK team

Needs:

Newborn Jiu Jitsu started to branch out into the European Jiu Jitsu market. They needed a team logo that kept the original feel, but was different enough that it could be considered unique to the UK team. 

Eric wanted  to incorporate a lion (faith in God), the UK colors, and possibly change the font some so that it looked a little more like the Metallica logo. 

 

The first lion:

The first lion I sketched was just to feel out the character of the lion for this project. I liked the idea of the belt and the crown, but I didn’t like that it was in a vertical orientation which would make it strange when it came time to put it on a GI. 

The second lion:

Tried facing the lion to the side, but it was seriously lacking the fierceness I felt it needed. 

The Original Logo +

Lion + Fighting +

The UK Colors +

UK Flag

Equals

Newborn Cascao UK Team Logo

Fighting:

It makes sense to redo the lion as a fighter. So I found an image I felt I could work with and made the logo from that.  I didn’t want the lion so aggressive that it turned people off from the sport of Jiu Jitsu, so I toned the attitude down some.

I also made it round so that it would work well on a GI.