Titles. How to write a better title.

Your title does NOT NEED to be identical to your keywords. In fact, depending on the search, it would be a good idea to just forget your keywords altogether for a moment. Just for a moment.

It’s not just the keywords in the title it’s how the title applies to the search. Did you know that when you search for items on Google or Duck Duck Go, you scan the results for what you are looking for, not for what you typed in ‘word for word’.

For example. When looking for a personal injury lawyer, you are not looking for
how to books, where to study to become one, and so on. So it makes sense to have
your title reflect that you are indeed a law firm; one that specializes in personal injury law. The title will not match the search exactly, but that is okay.

We want people to click the link, not just make Google happy.

Scan the search results for something you are interested in and you will see what begins to stand out. It’s not the exact phrase, most of the time, it’s something associated with that exact phrase. It might be a word, location, or a number that gets your attention because the way you scan the page is not exactly the same way you write words in to the search engine.

For a page I just made the search term is “Bible Images”. The title I actually went with is: “40+ Artistic Bible Photos :: Current and real. Taken with heart. [FREE]”

The number was added to the title, but I never expect it to be added to the search. No one is going to type in the exact number of bible images they are looking for. Breaking up the title into short phrases that emphasis an emotion is also key for these images because that is how they differ. It is not something that will be searched for, but it will help the listing to stand out in the search.

Try it. It works.

For other title basics read this article. 🙂